Go local and sponsor a road cleanup project or a tree planting event, and invite the community to join in. “Īnn Smarty of MyBlogU says, “Talking about good weather, inspiration, a fresh new start of anything, traveling, etc. Shane says, “Create a marketing effort related to the annual celebration of Earth Day that takes place on April 22. Bringing people together in person should be one of your goals through meet ups, workshops, industry events, local events, sales, promotions.” Do Some Local Cleanup If they have a lag time before receiving their refund that extends beyond the weeks of your promotion, tell them to bring in proof that taxes have been filed and let them buy the product at the discounted price.” Bring People Togetherĭeborah Shane says, “Spring is a time of renewal, hope, energy and positivity and should be the tone and vibe of your Springtime small business marketing. Incentivize them by offering a coupon good for the weeks around the 15th to allow adequate time to use their refund. Megan Totka, blogger and marketing director of says, “March and April are an ideal time for your customers to use some of their tax refund to pay for your products or services.
That could be as simple as reference that it’s tax season or as complex as having specific deals/offers.” Offer Specific Tax Incentives
My top tip is to incorporate tax theme into your marketing strategy for the Spring. Sujan Patel says, “Spring time = Tax time. Shawn Hessigner, executive editor of Small Business Trends says, “Focus on a new look for your website, a new feature, perhaps a new product offering to go along with the spirit of renewal.” You can run simple contests like a “Guess how many jelly beans are in the jar” photo in your Facebook timeline or run a contest where your fans participate like uploading images of their Spring garden or asking a question like, “What does Mothers Day mean to you?” The point is to tap into the time of year and to re-engage with your customers and to take advantage of the awakening that happens after a long winter.” Focus on the Theme of Renewal We usually will match a prize to match the holiday and it’s a great way to connect with your customers, introduce your brand to new people and to build your email list. One of our most effective marketing activities in the Spring is running Facebook contests around these holidays.
(Easter, March 27 Mothers Day, May 8 Earth Day, April 22). Shouldis also suggests, “There are some great holidays in the Spring that are perfect for marketing opportunities. Your messaging should match the season with vibrant colors and a theme of renewal and revitalization.” Run Facebook Contests Around Holidays
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Gary Shouldis of 3Bug Media says, “Spring is the perfect time for marketing, as people are full of energy and enthusiasm after a long winter.
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Maybe you have too much inventory of something - create an insanely irresistible offer to free yourself of all that baggage and focus on more profitable offers.” Add Vibrancy to Your Campaigns This is a great time to get rid of all the products and services that haven’t been as profitable as you’d like.
Ivana Taylor, publisher of DIY Marketers says, “Springtime marketing makes me think about Spring cleaning. Spring Marketing Campaigns and Tips Do Some Spring Cleaning
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